A Rising South Korean Label For Fashionista

This week, a majority of trending brands on the jellibeans are those that made waves during New York Fashion Week Spring/Summer 2023. At the top of the list is South Korean label Le 17 Septembre, which had an 88% rise in search activity. Known for its chic and minimal designs, it’s one of the up and rising labels that has been on fashion enthusiasts’ radar. 25% of its top product category goes to bottoms, so if you’re looking for new trousers for the upcoming fall season, you need to check them out.

In second place is Peter Do, whose label gained 76% in search activity. Aside from opening with NCT member Jeno, the brand can also credit its surge in popularity to its collaboration announcement with K-pop giant, SM Entertainment. 18% of its category is made up of shirts, from a layer-effect silk shirt to a wrap-detailed shirt.

Telfar was also on everyone’s radar this week, as it enjoyed a 60% increase in search activity. Forgoing an NYFW show, the brand opted for a pop-up event at a Rainbow store in downtown Brooklyn instead, featuring its sought-after Shopping Bag in all colours and sizes. Which is why it’s to no surprise that bags and packs comprises roughly 92.3% of all its products.

Held at the Empire State Building, Laquan Smith’s Spring 2023 show was definitely one to watch, as his head-turning and skin-baring collection takes inspiration from wind, air and movement. It-girls Winnie Harlow and Cindy Bruna were part of the model line-up. The brand saw a 26% increase in search activity.

In this round, Altuzarra’s line which was up by 27% was also on everyone’s lips, as the designer brought desert-ready fashion to the runways, referencing Don Juan and Desert Solitaire in his designs. Mirror Palais (up by 28%) completes the New York Fashion Week list with its highly anticipated debut featuring its signature sultry and romantic designs.

Moving on, celebrity power continues to shine through when it comes to an array of labels on the list. Just last week, Priyanka Chopra donned a black dress by Khaite during her date night with Nick Jonas, which catapulted the brand into the sixth spot with a 44% increase in search activity. While the brand has quite a diverse offerings, dresses (16%) remain its top category. 

Elsewhere, in her latest Instagram Story posts, Emily Ratajkowski was spotted in a cargo mini skirt by Adanola that went on to increase the brand’s search activity by 33%. Rounding up the list is Paco Rabanne (up by 23%) which enjoyed a boost after it announced the celebrity ambassador for its latest fragrance, American actress Elle Fanning.