Start 2023 On A Stylish Note With These 5 Trending Fashion Brands

First of all, Happy New Year! Even though it’s only the first week of 2023, an array of brands have already been making huge waves for respective reasons. The cream of the crop is LEMAIRE (+92%), a French label which offers a timeless Parisian designs that are equal parts mimal, modern and sophisticated. Crafted from quality fabrics, its designs are made for everyday wear and more. Arm candies including leather mini bags, shoulder bags and crossbody bags are some of its top trending products recently.

Following British fashion icon VIVIENNE WESTWOOD death last month, her eponymous brand is the next name on the list with a surge of 85% in search activity. Its Instagram has also gained over 300K new followers. The designer rose to fame in the ‘70s as one of the designers who played a key role in the punk movement. Over 50 years on, it still has a wide celebrity fan base including Emma Watson, Dua Lipa, Olivia Rodrigo and even Camilla, Queen Consort of the United Kingdom. 

In case you missed it, ‘Emily in Paris’ is back with season 3 on Netflix, and Lily Collins’ character Emily Cooper is back with her envy-worthy wardrobe. In the first episode, she sported an ESSENTIEL ANTWERP ’s cadaques multicolour jumper. It didn’t take long for the search activity of the brand to jump 47%, as well as gaining 4.5K new followers on Instagram. Known for its refreshing, offbeat and luxurious designs, the label is particularly well-loved for its graphic prints and bold colour choices. 

Next up is London-based retailer KURT GEIGER with a 39% increase in search activity. The brand may be known as a footwear specialist first, but it’s interesting to note that its accessories sales were surging lately. The brand recently released its rainbow collection that features colourfully embellished bags, sneakers, flasks, card holders, wallets and jewellery. If you’re all for making a splash in your wardrobe, the pieces are not to be missed.

Last but not least, luxury ski brand FUSALP  (+36%), a shorthand for “fuseau from the Alps” referring to the brand’s famous stirrup ski pants, has been a staple of the French and greater European ski set for decades. The brand was celebrating its 70th anniversary with a collaborative capsule with Pucci featuring a range of skiwear as well as leisure styles, and ski enthusiasts should definitely have this collection on their radar.